Each new year ushers in fresh starts, optimistic outlooks and new beginnings, but we’re just getting started. This year you may notice something a little different — we’ve set out to evolve our look & feel.
We have always strived to innovate and raise the bar, and we’re proud to become the benchmark community we are today. The new-look Woodlea was introduced in an effort to stay aligned with our residents, acknowledge the maturity of the project and remain market-leading.
From the website to the logo, the iconic colour has and will always remain —you guessed it — orange. The images represent real people, Humans of Woodlea, our residents, friends and families. The modern, simplified and angular logo aligns Woodlea with active, sporty brands to bolster our vision to become Australia’s healthiest community.
All aspects of the branding were selected to represent an urban, vibrant, ambitious, real and genuine company identity. Above all, Woodlea seeks to resonate with our residents in more meaningful and relevant ways.
Are you True West?
At Woodlea, we’re proud to be True West. From the very beginning, we’ve been on a mission — to redefine and reinvigorate Melbourne’s West. For us, True West is family, friends, the people and neighbourhood that makes our community so special. We want to know what True West means to you.
On our recent Instagram competition, our winner said…
“For me, True West is where my children will meet their future best friends. These can be cousins, neighbours or peers at their local school. It is where we make friendships and create a new family that isn’t just blood-related.”
Woodlea have a big 2020 planned and we hope you do too. Aside from a few things (you might have already noticed) our new look is going to be rolled out across many other platforms and throughout the estate with many more surprises in store.
Stay tuned and find out about all the latest at Woodlea via our brand new website.